Yusong Zhang
Creative Director/ Art Director / Designer
“We get paid to think of weird stuff”. These are the words of my college professor who inspired me to start my advertising career.
In 17 years, advertising has taken me to cities like Toronto, Vancouver, Chicago and Los Angeles, to help building global brands from cars to sports, to packaged goods and fast food. Cannes Lions awarded my work at 5 different agencies (Rethink, DDB, Grey, Cossette and Saatchi). Major media publications such as CNN, Forbes, Times, BBC, CBS, NBC and Rolling Stone also recognized my work. In 2021 and 2022, I had back to back Super Bowl commercials for the Toyota Olympic campaign.
I like to make things, such as this lego table and this cute baby.
Based in LA. Speaks English and Mandarin. US Green Card holder.
yusongzhang81@gmail.com
310-210-2416
linkedin
(2022 - present ) Freelance - TBWA Chiat LA / Rethink / VML / Innocean
(2021 - 2022 ) Energy BBDO Chicago
(2017 - 2021 ) Saatchi LA
(2014 - 2017) Cossette
(2012- 2014) Grey Toronto
(2010 - 2012) DDB Toronto
(2008 - 2010) Rethink
(2006 - 2008) BBDO Toronto
Clients
Toyota Global Olympics (Sports) / Subaru / Genesis
Lay’s / McDonald’s / Cheerios / Nature Valley / Starbucks
QuickBooks / Discover Card / Manulife / Royal Bank of Canada
Coors / Guinness / Ketel One / Bombay Sapphire
FedEx / Bayer
Super Bowl
2021
2022
Cannes
Shortlist x3 - Toyota Super Bowl, 2021
Gold - Toyota Global Olympics, 2018
Shortlist x3 - Toyota Global Olympics, 2018
Shortlist - Honey Nut cheerios, 2016
Silver x3 - Mom Demand Action, 2013
Bronze - Missing Children Society of Canada, 2012
Shortlist - Toronto Crime Stoppers, 2011
D&AD
Silver - Toyota Super Bowl, 2021
Wood - Toyota Global Olympics, 2018
Wood - Salvation Army, 2013
Wood - Missing Children Society of Canada, 2012
Silver - Salvation Army, 2012
One Show
Silver x 2 - Toyota Super Bowl, 2021
Bronze - Toyota Super Bowl, 2021
Merit - Toyota Super Bowl, 2021
Merit - Mom Demand Action, 2013
Merit - Missing Children Society of Canada, 2012
Merit - UNICEF, 2006
Webby
Winner - Coors Light, 2024
Judging Experience
Marketing awards (Canada)
Applied Arts (Canada)
Bessies (Canada)